About Us

About AURA Love Yourself

Welcome to AURA Love Yourself, where calmness meets contemporary beauty. We're not just a brand – we're a unique blend of Aromatherapy, Crystal Healing, and Mindfulness, all wrapped up in trendy elegance.

Our Story

Aparna's life took a turn when she became a mom in a new country. Choosing to leave her engineering career for her kids wasn't easy, but it was meaningful. During her journey, she started an ecommerce business and AURA was born as a part of it. But destiny had its plans – AURA's purpose became clearer, and it became Aparna's main focus.

What We Do

AURA Love Yourself goes beyond typical self-care. Our gifts are thoughtfully designed to surround you with warmth, love, tranquility, and positive energy. It's about more than just feeling good; it's about nurturing your whole self.

Spreading the Calm

Starting small, AURA has grown, spreading to seven countries across North America and Europe in just 4 years. We are grateful to be able to make a difference in countless lives by bringing a sense of calm.

Giving Back 

We care about more than just ourselves. AURA Love Yourself is driven to work with charities that help relieve anxiety. Our mission is to share calmness and strength with those who need it most. 1%of the profit from your purchase will go to a charity to help kids with ADHD.

Join us on this journey of self-care. Every AURA gift carries the essence of tranquility, making your life a little more beautiful and a lot more purposeful.